So the Super Bowl has been and gone, and to pay a little tribute to those huge adverts, this weeks Ad of the Week is the non-Super Bowl advert from Newcastle Brown Ale, created by Droga5. It's a pretty genius way of advertising really. An advert all dressed up as not an advert at all, starring a popular actress (Anna Kendrick) and sent viral.
By using an American actress and making it central to the Super Bowl, or should that be S****r B**l , it reaches a new demographic for brand. In England, a lot of people have heard of Brown Ale, but I don't know how popular it is in America, so it's a great way to get the brand out there.
The advert's tagline - "No Bollocks" sums up the advert, the brand, and the place it was born. I live in Newcastle, I can vouch for this.
I just think it's an incredibly clever way of creating a whole campaign without even having to put it on TV.
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